This was the second of three webinars in our Marketing the Library project. It exploredthe power of creativity and shared techniques and tools for coming up with new and original campaign and marketing ideas. Creative Concern shared their ‘Creative Lab’ approach and explained how anyone can use the techniques in a fun and collaborative ways to boost their own creativity and gain better results. The webinar used real-world examples along with tried and tested techniques that anyone can pick up and use individually or as a team and was open to all library staff and volunteers.

This event is now available to watch back in full on our YouTube channel. If you missed the first webinar on Campaign Planning, you can also watch it on our YouTube channel in full.